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Design consultants BR&Me commissioned me to produce the packaging artwork and logo for their client Mornflake. The same family has run Mornflake since 1675 and they wanted an identity that would reflect their sense of tradition and authenticity.Once the design was settled on the artwork was produced as a multi block linocut. The team at BR&Me scanned each colour block separately allowing the design to be adapted across the whole range of products but still retain the original hand printed look.